By Jacques Edouard Guillemot
Yes Mum, company is an paintings is a visible and down-to-earth roadbook of a yr in a single of the top-MBA courses at IMD*, designed for the gifted and curious who are looking to get ready for his or her subsequent step.
This day-by-day significant other positive factors the event of an entrepreneur, including 176 practitioners, state of the art lecturers and awesome achievers.
This publication bargains insights into such varied issues as what makes Michael Porter and SWOT research beside the point, what's the fee of politics in huge agencies, whilst to bury profit your backyard and the way to decide on your MBA.
no matter if you're a CEO, an entrepreneur, an government or a junior, you should use this ebook as:
· an EYE-OPENER, with a huge view at the key components and drivers of industrial, faraway from the conventional thinking.
· a TOOLBOX, with ready-to-use versions, systematic ways, to evaluate, plan and carry.
· a MUSE, a resource of thought, with counter intuitive and disruptive insights, that may form the way forward for business.
*IMD is usually ranked because the most sensible enterprise college for executives outdoor US (Financial occasions 2008-2013).
>> What they are saying approximately it:
" On best of being an excellent view of commercial at the present time, of what's taught in a best company tuition, this ebook is an grand resource of suggestion for every considered one of us, to enhance the nation of the company international, globally."
Alois Zwinggi, dealing with Director, global monetary Forum
"The remarkable results of a collaborative, self sufficient and self-funded undertaking round a 12 months on our campus, and an awesome glimpse of what IMD can inspire."
Dominique Turpin, President of IMD - Nestlé Professor
"A quickly ahead journey via a 12 months worthy of MBA sessions, exertions and unforgettable moments. chances are you'll omit a conception or a framework... yet your view on enterprise (and life!) might be ceaselessly prompted via what your realized. Dip in and notice what it's all about!"
Stefano Cazzulani, Product supervisor, Google
"Straight to the purpose, enjoyable, this booklet is a good looking advisor to the uncooked necessities of lifestyles in enterprise. learn this publication and you'll be ready to reach your judgements as a destiny leader"
Mario Rottland Sola, Vice-President, Coca Cola Iberia Partners